News
Follow along on our Wilde journey. You'll find brand and product updates, custom builds, new merch and much more.
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December 06 2021 – Jeff Frane
Shop Visit Simple Bicycle Co.
When your business and life are bikes, the opportunities to mix business and pleasure are myriad. I was in Portland, Oregon earlier this week to pick up a van I had agreed to purchase from my friend, Dan, who is the marketing manager for Blackburn and Bell Cycling. It's a 1990 hightop Econoline, nick-named Vanna White. My intent was to...
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December 05 2021 – Jeff Frane
Welcome to Wilde
Hey, Jeff here. So let me catch you up to speed on what's going down and our plans with Wilde. Wilde is the culmination of a life spent living with the bicycle at the center. I hope that It will grow to encompass all that I love and hold dear: the machines, the community, and the gift of being outdoors...
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November 21 2021 – Jeff Frane
Wilde Blog Post #1 - The Origin
Here's a glimpse of how it all started. Wilde before it was even Wilde, and the bike that started it all. The Ti Earth Ship.
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